Marketing Manager

He worked as marketing manager in the major companies operating in Russia, and described in the book a lot of creative marketing solutions, invented by him in his time. In 2003, 2004 and 2005, the Guild marketing managers Russia recognized 'Marketing on 100% of' the best book of the year. The Book 'Marketing Warfare' This book applies the principles of military strategy in marketing, suggesting that business – is a constant, did not abate nor day war with competitors. The book is based on the known tenets of military strategy outlined Clausewitz in his treatise 'On War'. 'God is always on the side of big battalions', so 'the forehead' to go on a more powerful opponent tantamount to suicide. But just to give small companies are not worth it, because they suggest to use 'flank attack' or 'guerrilla' in the rear of the huge, but not flexible competitor.

Authors 'Marketing Warfare' Jolly tried to make a book. Therefore, strategic dogma 'Marketing Warfare' is illustrated by examples of historic military campaigns, as well as bloodless 'fights' companies on the markets taking place today. Marketing Specialist – is a cynical and cruel commander, which is where the trick, where the frontal impact, and where and blatant partisan inch by inch conquers a place in the market sun. The motto 'Marketing Warfare' – 'on war all means are good. " Though it does not pose the question, even in textbooks on the art of war. Today you can not find the marketer or owner of the company, who would not read this book.

Similarly, do not find a serious book on Marketing, in which the authors did not refer to 'Marketing Warfare' book 'Blue Ocean Strategy' This book is now recognized as the world's leading opponent of the theory of 'marketing wars. " She calls' a vacant niche and stop being afraid of competition '. Blue ocean strategy is to refuse to share with other creatures – and sometimes declining – the demand, looking at the same time on competitors, and instead devote themselves to creating new market, increasing demand and avoid competition. And the book is not simply encourages companies to adopt a new strategy. It contains the author's proprietary analytical tools. Applying them, you'll understand exactly how you can create a 'blue ocean' in your business. To study a few books on the same topic is sometimes very helpful to create a vision problem. Thus it is desirable to rely on several different, better even contradictory, sources. Book 'Marketing Warfare' and 'Blue Ocean Strategy' – this is the 'controversial sources' on the fight against business competitors. After reading these two books, you probably understand that better for you – to throw all the forces the 'suppression' opponents or try to get away from competition, creating a 'blue ocean'. With regard to the proposed article of books on business strategy, it is not always a marketing manager in the company have the authority. Ie often he did not participate in making policy decisions, speaking only performer strategy developed 'above'. Will he fight for 'strategic' powers (in fact, to prepare his transition to the next stage in the career) – depends on the person and the situation in the company. If the marketer is still trying to increase its relevance to management, then it is desirable to first read the 'Marketing 100%'.

Tags: business

Heavy Machinery

Hans Liebherr founded the family-owned Liebherr (Liebherr, Liebherr) in 1949. The great success of the first mobile, easy to mount and affordable tower crane has laid the foundation for the prosperity of the firm. Today Liebherr is not firm only to the world's largest manufacturers of construction machinery, but also in many other fields is an acknowledged supplier of technically innovative user-oriented products and services. Over the years, family company expanded to the Liebherr Group with more than 26,000 employees in more than 100 companies on all continents. Decentralization organized group of companies Liebherr (Liebherr, Liebherr), divided into companies of manageable size, operating independently.

This is to ensure proximity to the customer and the ability to respond flexibly to market signals in global competition in the world. Operative management of companies involved in manufacturing and Sales in certain segments of a particular type of product in the hands of divisional control companies. Holding company of the Liebherr Group is Liebherr-International ag in Byule (Switzerland), which is wholly owned by members of the Family Liebherr. Family business is already in the hands of the second generation, and they jointly managed by Isolde Liebherr and Willi Liebherr. Financial-Industrial Group Hitachi (Hitachi) offers a wide range of systems, products and services different market sectors, the main ones are information systems, electronic devices, power and industrial equipment, household appliances, the development of advanced materials and services merchandise. The company's motto 'Inspire the Next' ('Anticipating the Future') emphasizes the desire to meet the challenges of the future to bring new developments in our society today. Year Founded: 1910 Annual sales of Hitachi (Hitachi) for 2006: 86.8 billion U.S. distribution sales volumes by category: Information and telecommunication systems: 21% of Microelectronics and Electronic Components: 11% of equipment for power and industrial systems: 26% Digital technology and household appliances: 13% of high-functional materials and components: 15% service logistics and other services (logistics, service and other services): 10% Financial Services (Operations): 4% Construction equipment Fiat (Fiat) is well known in the Russian market and are popular.

An important advantage of these machines is that they can better compete with similar technology world's best manufacturers not only to technical and operational parameters, but for the price. Technique Fiat (Fiat) is delivered to Russia for more than 10 years, the geography of work is vast. Climatic conditions of the technology really are in the range from +30 to -40 degrees. On solid rocks up to 270 MPa, on rocky and loose terrain vehicle Fiat-Kobelco feels absolutely confident.

Tags: auto & moto

Cities Are Under Construction – City Problems

Gentrification pay artists in the city on the rise for your freedom with increasing rents. This ugly context is called also gentrification. Who is to blame for the displacement of less solvent residents from simple working-class neighbourhoods is questionable. Only it is clear: it is only fair the least and certainly not interested parties. One gets no later than cities in the reconstruction – gentrification on the rise which is gentrification feel, with the daily mail got a rent increase and wonders how long he can afford his apartment at the rising rental prices. Especially Bohemian and working-class of cities are affected by gentrification. Residents of the districts involuntarily to be harnessed in this way, in the long term to try to find a cheaper place to stay.

The legislature makes it possible possible are urban problems of gentrification by the legislature. The tenancy law in Germany envisages that landlord may increase the rent every 15 months by up to 20%. Heralded the measure not only with the increase in rent is – it is merely the logical consequence of restructuring measures, which must be not necessarily always desired with the locals, because they will anyway not lavish lifestyle. What so rated one side as “Appreciation” of the district, considered the other side only gentrification and thus a cost action or money printing machine. Socially vulnerable strata of the population to be pushed on the outskirts of the city, where even low rents are, as is the town centre like adorns solventerem clientele with the. The artist genius must follow which are true city innovator but breathe not rent sharks, but artists, the slightly run-down cityscapes in quarters new lives here. A group of some it has become mission made secretly at night to plant trees – true to the motto “go green”.

Another group uses spaces for all kinds of art projects under the open sky. A workshop on the open road, the real life holding – why not. But where art is that commerce should not be missed and so investment firms often discover the high intellectual level that enriches a quarter, despite the charm of the unskilled worker is still not passe and pumping money into it, that they can attract a payment-happy audience. Susanne Hoffmann

Tags: politics, society & social issues

BankruptcyOnly

If the answer is positive, start gathering crucial bankruptcy information bankruptcy driven pertaining to various. There are four kinds of bankruptcies that you could consider filing. Prominent among them are chapter 7, 11 and 13 If you are considering filing a personal bankruptcy to get discharge of debts, you need to have proper understanding regarding what is chapter 7 bankruptcy otherwise you could end up getting qualified for a chapter 13 monthly repayment plan to pay off your creditors. Nevertheless, a chapter 13 allows you to retain certain property assets which are “exempt” under bankruptcy law unlike a chapter 7 wherein your assets would be liquidated and the money secured would be distributed among your creditors. Why proper legal bankruptcy lawyer is critical is because the new bankruptcy laws are quite complex and to interpret them according to the way you understand them could be foolhardiness. Besides, if you are out for filing chapter 11 bankruptcy, there are plenty of legal documents to be furnished along with your bankruptcy petition. That makes it necessary for a debtor to use the services of a qualified and experienced bankruptcy attorney if you intent to make your bankruptcy filing successful and secure legal protection to save your business. That’s precisely the reason why you need to utilize professional online service help offered by online companies who employ qualified and experienced bankruptcy attorneys. Currently, there are many search firms available online but to get more information on bankruptcy it is recommended to use the services of reputed service providers such as BankruptcyOnly.

Tags: news & press releases

Turkish Beans

The tastiest of roasting coffee and flavored coffee beans freshly obtained from. Fry should be so much coffee that can be used within 5-6 days. Raw coffee beans may be used immediately, or stand in a cool, dry place for 2 years, during which they acquire the specific attributes of the coffee. After such exposure beans are roasted at a temperature of 180-200 degrees, stirring constantly to evenly roasting. Make sure the coffee you get a medium roast, so it will retain its maximum flavor and aroma. Lovers of dark coffee roast coffee is recommended strongly, because the darker roasted grain, the more bitter than get you coffee. Experiment a bit to choose the degree of roasting the most appropriate for you.

Cooked in Turku (Cezve) coffee is served immediately after brewing, that is, very hot, as when cooling, aromatic substances evaporate. Turkish coffee Turkish coffee is a classic black coffee is prepared in Turku (Cezve), if the Turks (Cezve) No, you can cook in the enamelware. Pour the coffee steep boiling water and place on a small fire. Bring almost to a boil, but do not boil. Do not put on the fire again, as advised in some recipes to get worse taste. Coffee should be taken at the rate of 1 – 1.5 teaspoon to 1 cup, but this is about, as cups are different in terms of, and teaspoons, too. Serves Turkish coffee in small cups, with a glass of cold boiled water, which is very important.

Tags: hobbies & crafts

The Parent Paper

The scope of read is very important for infants, also actors major and early promoters of reading books are parents. I ntroduction: the following article refers to the work of parents in the training in reading infant reader (his sons and daughters). As we noticed and observed in our reality that many children and adolescents are only interested in visit to video games (games network), watch television and download works already done by Internet to present to the professor. This makes children and adolescents lose interest in reading and even lose their creativity and imagination. This problem is very big in our in all developed countries. However the main objective of the East article is that parents take into account that they must help their sons (daughters) to take reading habits and encourage to read books. The reading should be chosen according to taste and maturity of the child (a) where the parents are the best models of reading for their children.Is a proven that parents request to the teachers, tips to stimulate pleasure in their children by reading in many educational units in this era of video games (games network), television and Internet programs very difficult school-age children and even teenagers themselves seeking information in a library or read a book of any genre. The habit of reading, is not easily acquired, but you need a series of factors that interact in the creation of a for the formation of the child reader.Which we ask ourselves what are the factors that interact in the creation of a pleasant and comfortable atmosphere in the formation of the child reader? Responding to that question here I have some factors that must be born of the family which I mention below: a) the presence of books in homes, as its everyday use also contributes to establish in the child has essential links with the habit of reading.

Tags: business, can, crisis, economy, flo, management

Piazza San Marco

Venice is composed of 120 small islands joined together by 455 bridges. Is it reaches Venice from the Mainland by the liberty bridge that accesses to the Piazzale Roma. Since its foundation the city has suffered from periodic flooding. Currently the city is considered grave threat by repeated floods. In spring and autumn the so-called high water (high tide) takes place two times a day and the Piazza San Marco is flooded with water.

The Italian Government is preparing a project, called Moses, to lift a few mobile dikes that would close in case of increase of the level of the sea water. The fact that this last is worrying. Because you can see the waters rising. For example, upon my arrival in Piazza San Marco you could notice as it is was filled with water, so that to enter the Church had improvised a table pasadillo. However, there were plenty of water. Venice is surrounded by little background gaps; that earned him always as a great defense. In its waters encallaban ships who did not know the funds, so easily is that was like a city entrenched within large walls.

The walls of Venice are dangerous sand banks that are almost exposed at low tide. To get from the Adriatic had to know the steps, which in peacetime identified with rows of sticks with lights for the night. When you exit the station, train that I took in Bologna and it takes me two hours to arrive at the central station of Venice, Santa Lucia, one leaves the station and meets the water taxi that lead it to the main places of the city, or simply if you want to walk to the plaza de San marcos, going through all the city can do itbecause it is well signposted, besides that it is busy and all businesses, bridges, you can see the beautiful gondolas passing.

Tags: today

Internet Quality

Unlike in the affiliate programs where you should not pay to enter the business. This generally isn’t a problem if we have in mind we can get even paid for perhaps a single sale and then does not earn a Commission, but 100% of the profit from each transaction. It could be competing with several resellers who are offering the same product you. The possibility of this happening is really true. Although Internet receives an average of 11.6 million new users each month, a product might be saturated within a period of 2 years. Especially if the author of the product is not careful with the fulfilment of the conditions of resale by dishonest resellers that cut the price too much.

In this case the marketing of some products could be affected seriously. Products up to 2 or 3 years old are acceptable. Try to avoid what sells all over the world. You will need to have your own domain and hosting this means an annual additional expenditure in a domain and a hosting service if you still do not have this contracted service. Although nowadays this is a minimum expenditure that can be solved with less than a sale a month. Difficulty in obtaining quality products. To avoid market products of low quality, it should be a detailed study about the products available and what that can provide the greatest benefit both from the point of view of the resale and residual income. Have solved it this problem on our site constantly producing quality products and innovative! For the latest news, get dozens of original products with resale rights and start your business already same visit my blog at: original author and source of the article.

Tags: today

Data Recovery – Quick Action Can

Fast action can save lots of money many companies such as private people to worry about data rescue large, until they face one day a loss of valuable data. The next week could have the long awaited milestone in the form of a million dollar contract for your company but today your RAID server has crashed and the next week suddenly becomes your biggest nightmare. This is a quote from a movie, because we have heard of some cases from real life really. Here are some of the symptoms of that show a loss of data or apply it as a warning signal, that this is imminent: files and folders disappear suddenly from directory lists the hard drive is not recognized by the BIOS booting the system not as usual or not the hard drive remains silent or does not rotate, when the computer is switched on during operation a clicking or grinding noise coming from the hard disk hardware or system malfunctions and human error are for three responsible of four failures. The rest is caused by corrupt software, computer viruses, as well as natural disasters or fire or flood.

The good news in a crash is that most of the data in the majority of cases can be saved. Such a process may take several days, until it is completed, but about 75 percent of all orders can be done in less than 48 hours and the average success rate of data recovery is 85 percent. But the difficulty is that companies sometimes aggravate the problem, by not immediately responding in a crisis situation, or by adopting measures which hamper a recovery or even impossible. Particularly annoying is that some people are not even aware are, that we should act immediately in the event of data loss and lose no time. A delay means not only inconvenience, but may require a really high price. Studies show that 43 percent of the companies are in their data center such a case occurred, never reopened, and 29% close within two years.

If you it so ever is immediately services with data loss to do get, contact a professional and experienced provider of data recovery, the also has a clean room. In addition, you must ensure that the damaged disk is used as no further. A data recovery requires a systematic approach by experienced specialists, and physically damaged hard drives may be opened only in the controlled and sterile environment in a clean room of class 100. Stellar data recovery b.v. is a leading company that offers reliable and cost-effective data recovery service in 10 major European countries. With its many years of experience, his competence and his clean room of class provides stellar 100 different data recovery service such as RAID data recovery, hard drive recovery, etc. promptly and in almost any situation.

Tags: hardware & software, it, save lots of money

Madagascar

However, about 97,5% of all the existing water she is salty, that is, improper for the human consumption. The others 2.5% are candy and are distributed between calotas polar, the water-bearing underground, rivers, lakes and other reservoirs. But 1% of the water candy are in condition of being used to advantage by the humanity, but it is not distributed equally in the surface of the planet, some regions they suffer sufficiently with the scarcity of water, others, present great hdrico potential. The drinking waters scarcity is reaching alarming ratios. Since 1972 already a world-wide water crisis was pronounced during the Conference of United Nations on the Environment in Estocolmo. In the decade of 1990, one confirmed that 80 countries, that represented 40% of the world-wide population, suffered from serious water lack and that in many cases this lack was a limitante factor for the economic and social development.

If the style of life of the population not to move rigorously, one room of the world-wide population will suffer with the problem of the water scarcity during the next decades. The drinking waters demand it increases quickly with the gradual development of a country. In Madagascar, for example, a citizen consumes 5,4 liters of water per day, already in the United States the consumption is of 500 liters/per capita day, being that great part of this volume is wasted. In Brazil, we live in a privileged situation to the remain of the nations, since 53% of the water candy of the South America belong to Brazil. The challenge to supply drinking waters the population alone tends to increase in the next years.

Tags: geography