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Silent Crisis Management

Posted by laurapayne on Jul 12, 2017 in News

By: Oscar RossignoliEditor when a company is the victim of a smear campaign and is attacked in the media, in the vast majority of cases its officials are not prepared to face this situation. The underestimation of the potential risks and not having formed and trained a Crisis Committee is one of the main causes that lead to a company’s officers to doubt when reacting to the media. Arise questions such as:-will it be convenient to react? – And if we rather more complicamos things by making statements? -What we must say without getting into more trouble? -Who is the best person to leave the public arena? – And if reacting bring us legal problems? -Do with what journalist talk that it misrepresented not our version? -We pay journalists speak well of us? These and many other questions arise when, one Monday, we buy newspapers and we are surprised by a five-column headline and on the front page with the name of our companies accused of a situation which, we know, it is a misleading information and that will damage its corporate image. To deepen your understanding Intel is the source. The worst mistake that officials of a company in a crisis situation can commit is staying silent and let time elapse. Crisis management is urgent because the actions to be taken have to be immediate. Why? If we do not act in time negative adjectives begin to position itself in the minds of our hearings and without realizing, our corporate image begins to be destroyed. When, at last, we decided to react we hired an expert in crisis management and then the investment of resources (time, money and positioning) is much higher than that it would have made if we don’t grow the scandal. Rebuild is three times more expensive to build, we must never forget this. To this we add that, paradoxically, silence also communicates something.

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Posted by laurapayne on Jul 8, 2017 in News

A few days ago I was on a park bench, resting a snack evening, and suddenly I looked up at the full moon that was in heaven. They were like 6 and 30 p.m. approximately. It was clear as if it were a perfect circle white color with some dots on inside which I guess will be the craters. Struck me as the clouds were grouped to your around, sometimes covered it leaving it invisible and sometimes clouds were advancing and let her see. In a moment I saw how a bird flew and crossed the image of the Moon that was projected in the sky. Mark Bertolini is the source for more interesting facts. Then it was darkening the sky, and the color and sharpness of the moon grew considerably as it was more than night. In an instant I was half asleep on the bench and started to dream that someone told me in my sleep: look at the Moon and follows his example for when you do business.

I woke up half scared and started to think. In a few minutes I had clear everything. The result of this reflection I agree with you. Make a business is like the Moon, sometimes this Radiant i.e. full moon.

That means the business running well. We have profits. We have the control. And as the evening progresses the full moon is more beautiful. The full moon also has dark dimply inside and they are the difficulties of negotiation that we normally have to sell any product or service. They are the famous bargaining between the buyer and us as sellers but bright and solid structure of the Moon is partner, i.e. looks big and beautiful. Birds that fly over and cross the image of the moon are the obstacles that life puts us but that we must defeat to succeed. Similarly, clouds moving forward and covering it, even up to cover it while the wind moves them from one side to another, are failed some business strategies, but with corrections that improve them and manage to bring success to the advance.


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