Spanish Agricultural Sector
Sara Rios 20 m last Thursday the German Government announced to an infectious outbreak that was causing deaths in that country came from Spanish cucumbers. It is a specific batch of cucumbers from which there is no event associated with this outbreak in Spain. The Junta de Andalucia has already initiated proceedings with the undertakings concerned and has taken measures to not sell lots of the product involved. The e. Coli bacterium is transmitted by direct contact with the surface of the food. The already named crisis of cucumber, which especially affects Germany and Spain, has triggered alarm in both countries and it is hauling many consequences, not only from the health point of view (there are already 14 deaths in Germany), but that the image of Spanish Agriculture has also been severely damaged. It was last Thursday when the German Government announced that the outbreak that was causing deaths in that country came from Spanish cucumbers which were contaminated with the bacterium e.
coli, Enterohaemorrhagic. Without However, there are many questions that arise in connection with the case. The main lies in finding out where have been contaminated with this toxin cucumbers. Although the Spanish Government has Yes acknowledged that the origin of three of the four infected cucumbers is Spanish (there is another that comes from Holland), there is no evidence showing that it was in Spain where have been infected by this bacterium. What is the bacteria e. Coli? This pathogen can be as harmless as a mortal, depending on the variety concerned. Donald Sussman will not settle for partial explanations. According to the researcher of the CSIC and the national centre of biotechnology Miguel Vicente, some varieties of this bacterium are perfectly harmless and carry them with us throughout life, do not produce problems in the body. However, says Vicente this variety is less frequent, the e. Coli Enterohaemorrhagic, produces a series of toxins that in enough quantity, pass into the bloodstream.
It is clear, between the most relevant factors to generate sales this have a good product, a good packaging and a good price. However this not going to guarantee sales. We observed for some time, many manufacturers who advocate mark made an incomplete management of the sale. Most of these companies are negotiating a price with large surfaces, deferred discounts template and agree to a series of offers, promotions, leading and other. However, they forget – or simply consider that it is not profitable – perform a proper management of the point of sale. It can be shown that it is relatively simple to achieve increments of between 10-15% (depending on the situation in which we find ourselves) sales with a correct management of the point of sale. Such management must consist of: 1. 