Identities Multiple

When sport becomes a source of business, some companies pay millions to ensure that sport fans consume their products or hire their services. NFL Bank One paid $ 30 million to the Chicago Bears for the next 12 years. Reebok: $ 250 million for 10 years by giving equipment and uniforms. Bayer and GlaxoSmithKine, Coors and Pepsi: 300 million dollars each. NBA Sprite paid 43 million dollars to sponsor events and tournaments.

Its sales have risen 15%. Nike spent $ 90 million to LeBron James, the Cleveland Cavaliers, and $ 40 million to Kobe Bryant, Los Angeles Lakers. The NBA received 4,600 million dollars of TNT and ABC for the rights of transmission of the next four campaigns. Mexican League Soccer Coca – cola is the main sponsor. Other companies are: Crown (America). Banamex (Toluca). Bimbo (Monterrey).

Lala (Santos). Nike paid seven million dollars for being the sponsor of the national team. Coca – cola invested 10 million dollars each year from makes three periods to sponsor la seleccion Mexicana. Other major firms such as LG and Telcel paid $ 25 million. World football Nike invested 484 million dollars with the Manchester united in 13 years. Adidas has invested 40 million dollars in the Cup World of Korea – Japan. Budweiser paid $ 50 million for four years in order to be the official beverage of the world. MLB in total, 24 teams have contract with Budweiser, the most lucrative is the one signed with the Cardinals of Sn Luis: $ 15 million. Derek Jeter, the Yankees of New York, promised agreements with Gatorade for two million dolaers and Tommy Hilfiger by 750 thousand dollars. The League claimed 2.5 billion dollars for the rights of transmission of matches in national chain to FOX and ESPN.