AssCompact Providers
Special topic of study: ‘ importance and influence of incentives for the sales of Eltville am Rhein, 03.06.2013. 2006 Regularly more than 500 independent brokers and multiple agents participate the AssCompact trend surveys for the year. The study includes corporate positioning of product vendors in a total of 29 different product lines as well as opinions and moods independent intermediary sales topics and providers, and opinions on current topics. This time that was “importance / influence of incentives of the product provider to intermediaries on 56 pages. The sales atmosphere among the mediators adheres to a good level: 79.4% of brokers and multiple agents of different size, orientation, and age to review their sales success as exciting and satisfying. The reasons for this are according to the respondents agents in the overwhelmingly positive course of business, so the results of the online survey to AssCompact trend II/2013, which commissioned the bbg Betriebsgesellschaft Consulting GmbH was carried out by the management consultancy SMARTcompagnie GmbH as a co-initiator and analyzed.
With currently about 44,000 intermediary individual answers about products, services and providers this broad trend analysis offers an excellent opportunity to evaluate the own competitive positioning in the intermediary market regularly – in 29 product lines – and make derivations for the own mark day yaw just the product providers. Survey special section: importance of incentives for sales In the current special subject of study investigated the broker opinion on incentives. Are incentives as incentive systems (still) up to date at the present time in the financial services / insurance industry? What kind of incentives the mediator wish reinforced for the future? Why attend broker incentives events, etc.? The majority of respondents is the subject of incentives”rather critical. Almost 44% of the participants consider incentives not more timely at the present time as a system of incentives and even no invitations take 62% by product providers to.
