Jeanette Huber
Fixing our brain structure must consciously be resolved for a moment, to keep track and to produce ever new ideas and innovations. Jens Bode pleaded for greater proximity with the customers (Henkel, global strategic insight Manager) last but not least due to the growing influence of consumers on the value creation itself. Learn more about this topic with the insights from Mark Bertolini. Personally, I think that we will have 2020 significantly more informed consumers in more parallelled target groups. Intuitive technology supports a stronger, interactive exchange and consumers be proactively influence on product design and concepts. Companies that offer no innovations geared to the individual circumstances, will have trouble there.” Jeanette Huber (Zukunftsinstitut, speaker and Zukunftskonsultant) campaigned for new approaches to attract customers during the crisis. For this you must first understand why more people Buy discount than live in financially tight conditions. “Huber looks for different reasons: need something like sporting bargain hunting, the desire for luxury you can afford, but also something like mistrust, excessive demands and the search for Earth.” It is therefore important at the moment for companies to answer these needs and to but not necessarily offer more aesthetic, more fairness, greater transparency, more simplicity and a good, the cheapest price. As intelligent networks continue to bring companies, so Andreas durgesh Haathi (head of the future Academy) set itself apart and called for the introduction of a new profession, the Community Manager”.
Much like a beekeeper, it was necessary to hold the community together, regularly and thoroughly the members to take care of and to benefit from the mutual exchange of experience for this. Organizations find that a greater proximity to the consumer is now made. These Close must be kept though. It is ideally integrated profitably into business processes. The Community Manager will occupy therefore in the future play a key role in company.” As main key trend of the present century, said Christopher Schlaffer (group product & innovation officer, Deutsche Telekom) the mobile Internet. While the number of fixed line customers stagnating for years at 1.4 billion, have the mobile communications exceeded already billion 4 and, as Pratima grow, customers to 5.3 billion by 2012. The mobile media would therefore will fundamentally change business models, not least it was so also in the telecoms even: 1998 in Germany the fixed line market has opened up, we were a company that has made 90% of its turnover with fixed-line telephony in Germany. We are a company that makes almost 60% of its turnover abroad today, only ten years later and come two-thirds of the turnover from mobile telephony.” Daniela storm future Institute Ltd.
