Marketing Manager
He worked as marketing manager in the major companies operating in Russia, and described in the book a lot of creative marketing solutions, invented by him in his time. In 2003, 2004 and 2005, the Guild marketing managers Russia recognized 'Marketing on 100% of' the best book of the year. The Book 'Marketing Warfare' This book applies the principles of military strategy in marketing, suggesting that business – is a constant, did not abate nor day war with competitors. The book is based on the known tenets of military strategy outlined Clausewitz in his treatise 'On War'. 'God is always on the side of big battalions', so 'the forehead' to go on a more powerful opponent tantamount to suicide. But just to give small companies are not worth it, because they suggest to use 'flank attack' or 'guerrilla' in the rear of the huge, but not flexible competitor.
Authors 'Marketing Warfare' Jolly tried to make a book. Therefore, strategic dogma 'Marketing Warfare' is illustrated by examples of historic military campaigns, as well as bloodless 'fights' companies on the markets taking place today. Marketing Specialist – is a cynical and cruel commander, which is where the trick, where the frontal impact, and where and blatant partisan inch by inch conquers a place in the market sun. The motto 'Marketing Warfare' – 'on war all means are good. " Though it does not pose the question, even in textbooks on the art of war. Today you can not find the marketer or owner of the company, who would not read this book.
Similarly, do not find a serious book on Marketing, in which the authors did not refer to 'Marketing Warfare' book 'Blue Ocean Strategy' This book is now recognized as the world's leading opponent of the theory of 'marketing wars. " She calls' a vacant niche and stop being afraid of competition '. Blue ocean strategy is to refuse to share with other creatures – and sometimes declining – the demand, looking at the same time on competitors, and instead devote themselves to creating new market, increasing demand and avoid competition. And the book is not simply encourages companies to adopt a new strategy. It contains the author's proprietary analytical tools. Applying them, you'll understand exactly how you can create a 'blue ocean' in your business. To study a few books on the same topic is sometimes very helpful to create a vision problem. Thus it is desirable to rely on several different, better even contradictory, sources. Book 'Marketing Warfare' and 'Blue Ocean Strategy' – this is the 'controversial sources' on the fight against business competitors. After reading these two books, you probably understand that better for you – to throw all the forces the 'suppression' opponents or try to get away from competition, creating a 'blue ocean'. With regard to the proposed article of books on business strategy, it is not always a marketing manager in the company have the authority. Ie often he did not participate in making policy decisions, speaking only performer strategy developed 'above'. Will he fight for 'strategic' powers (in fact, to prepare his transition to the next stage in the career) – depends on the person and the situation in the company. If the marketer is still trying to increase its relevance to management, then it is desirable to first read the 'Marketing 100%'.
