Chief Management
It is clear, between the most relevant factors to generate sales this have a good product, a good packaging and a good price. However this not going to guarantee sales. We observed for some time, many manufacturers who advocate mark made an incomplete management of the sale. Most of these companies are negotiating a price with large surfaces, deferred discounts template and agree to a series of offers, promotions, leading and other. However, they forget – or simply consider that it is not profitable – perform a proper management of the point of sale. It can be shown that it is relatively simple to achieve increments of between 10-15% (depending on the situation in which we find ourselves) sales with a correct management of the point of sale. Such management must consist of: 1.
get a proper exposure of the product that will generate more sales. We insist on the importance of the moment in which the consumer is in front of the linear, because it is at that moment where purchase decisions are mainly made (it is estimated that in) lathe to 70%). Another relevant aspect is the exposure, it is estimated that the increase in sales with two facings instead of one tends to be around 50% and 80% in the case of 3 facings. 2 Ensure no breakage of stocks. Stock breaks are a guarantee of lost sales.
3 Manage the proposals of orders in a proactive manner together with the Chief of section, will allow us to anticipate demand and make sure that is done in time ordering and supply. 4. The employee or pasillero is a key within our scheme of sales figure, since it is going to be the link between our brand and the consumer. We must make it our best seller. 5 Monitor the competition. Know what makes the competition and be able to timely react to their movements to manage sale of proactively providing the necessary tools for sale at each point of sale. Coupled with this is noteworthy the fact of direct selling strategies differentiated by point of sale applying pricing, promotional policies and animation based on the circumstances. This gives us greater efficiency in sales and efficiency in economic terms that ultimately translates into an improvement in the income statement.
